National Raisin Bran Cereal Day

Raisin Bran Cereal Day

Today is National Raisin Bran Cereal Day which apparently pays homage to this very particular breakfast treat, though nobody seems to know exactly who’s brainchild this one was. I’d likely think it was one of the many manufacturers in an attempt to promote their products, but I guess the origin will remain a mystery.

As a kid, I didn’t like raisin bran as it seemed like an exceptionally boring cereal. While other cereals were colorful and displayed fun and interesting characters on their boxes, the Kellogg’s version of this cereal displayed a disturbingly cheerful and mildly deranged sun character holding two large scoops of what appeared to be mouse droppings over a bowl of the stuff.

I remember the animated commercials that they played during Saturday morning cartoons in the late 70’s to early 80’s. After seeing all the cool characters from other cereals, Mr. Sun would creepily appear on the screen to a little girl who asks, “how did all these raisins get into Kellogg’s Raisin Bran cereal?” Next, Mr. Sun weirdly winks at the girl then quickly kidnaps her before she can scream and takes her to his sunny lair called Raisin Land.

There she meets his little raisin babies who wave to her as he reveals his sinister plot of putting two scoopfuls of them into every package… so we can eat them. The girl, who appears to have been drugged at some point on this journey, smiles blankly and says, “Brilliant!” This was astoundingly horrifying to me. Mr. Sun had already established that he had no qualms about kidnapping little girls, and then we discover he’s actually trying to feed us his own children.

There was no way I was eating that, so I opted for Lucky Charms. This was a far more colorful cereal that was apparently magic. It featured a little leprechaun, named Lucky, who would tell you about his rainbow of marshmallow surprises including pink hearts, yellow stars, orange moons, green clovers, and blue diamonds. Later I think they added a purple horseshoe which was weird and sort of wrecked his little speech.

I felt bad for the little leprechaun because evil little homeless kids were always trying to steal his food. I guess I could have felt bad that they didn’t have mothers who would buy a box for them, but I always just felt bad for poor Lucky. He would do everything he could to elude them, but they would always win and end up stealing his Charms.

It occurs to me now that all of these commercials were bizarre. I’m not quite sure what the marketing geniuses at the time were thinking by promoting everything from stealing to cannibalism in order to sell kids on their cereal. Though on the bright side, I never needed to be told as a child to avoid staring directly into the sun.

Since all of the messages seemed so odd and confusing, I would often just choose my cereal by the prize they offered inside. This seemed like a much easier task than trying to decipher the strange hidden meanings of the commercials. And it made going to the grocery store actually fun and not just a horrible tease of wonderful food your mom told you that you couldn’t have.

These days, I still eat cereal, but just the boring adult kind with less sugar and without all the colorful chemicals. Sometimes I’m still lured by the bright packaging and characters, until Philippe assures me that the contents are poisonous and I need to step away. I do, but not without a feeling of loss, and a new understanding for those homeless kids as I would now have to mug a leprechaun myself if I wanted to get my hands on a box of Lucky Charms.

Even though today is for raisin bran, I think I’ll skip celebrating this one, and just feast on the memories. But if you’re inspired, then feel free to pour yourself a bowl and remember not to ask too many questions. I’m not sure if Mr. Sun has retired by now, but it’s entirely possible he could still be lurking around the corner waiting to kidnap you. Might be wise to lock your door first… just in case.

Creator of Doodlewash® and founder of World Watercolor Month™ (July) and World Watercolor Group™. Sharing daily watercolor illustrations and stories while proudly featuring talented artists from all over the world! If you'd like to be a guest artist on Doodlewash.com, contact me!
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41 Comments
  1. Teresa Robeson 2 years ago

    Mouse droppings…hahahaha! That’s pretty much what I think of raisins. 😉 Hubby, the crazy guy, actually likes raisin bran (the health food store version with less sugar). I don’t care much for any cereals, but I heartily enjoyed your psychoanalysis of them. 😀 xo

    • Author

      Hehe…thanks Teresa! 💕😃 Yeah, Philippe doesn’t care for cereal either, but I still like them! Even if I can’t enjoy the fun ones anymore! 😊

      • Teresa Robeson 2 years ago

        Maybe once a year, you can go somewhere where you can eat one bowl of Count Chocula or Lucky Charms or whatever? 😄 You don’t want to buy a whole box just to have it go stale. LOL!

      • Author

        Haha! Good idea! I tried to talk him into those little tiny variety boxes, but he said no. 😊hehe… it’s for my own good!

      • Teresa Robeson 2 years ago

        Come on, Philippe! Just once a year? Don’t make us beg! 😉💕

      • Author

        Hehe… Thanks for that! 😉 We’ll see if it works!

  2. Snehal Kank 2 years ago

    Wooow awesome illustration Charlie 👍🏼

  3. Jill Kuhn 2 years ago

    Ah, the memories from childhood. 😊 My sister was a big fan of Lucky Charms because they were “magically delicious!” Me not so much. My sister was also a fan of Cocoa Puffs. I think I was more of Fruit Loops kid myself. 😜 The people who invented these strange sugar coated cereal names had to be a bit off as you mention it. It has my brain spinning with creative ideas though. 😳 Hehe! Love your Doodlewash of cereal and your humorous post, Charlie! 😄🎨💖

    • Author

      Thanks so much Jill! 💕😃 Glad I made ya smile! Hehe… yeah, I had a friend who loved Cocoa Puffs because you end up with chocolate milk. I was a big Fruit Loops fan! I always tried to get all of a single color in a bite to see if there was a difference in taste. There wasn’t…they all just tasted equally fruity, but that didn’t stop me from doing it. 😊

  4. Kari 2 years ago

    Lucky Charms is my daughter’s favorite!! And I wasn’t crazy about Raisin Bran but I still remember the 2 scoops of raisins! Lol. My parents always bought Sugar Smacks but it was difficult to eat cereal first thing in the morning since I had a bit of lactose intolerance. But for dinner.. 😜

    • Author

      Oh, but cereal for dinner was the best!! 👍🏻😃 And I really liked Sugar Smacks even though the name now seems even more ridiculous and wrong! 🤔lol

  5. Sand Salt Moon 2 years ago

    I am a Raisin Bran fan. You doodlewash makes them look super yummy, good enough to eat right now.

    • Author

      Awwww thanks Cynthia! 💕😃Appreciate that…half way into this doodlewash I was wondering how the heck I’d make all those flakes! 😊hehe

  6. kungfunaomi 2 years ago

    Ah, that’s so funny. The horrible Rasin Bran.

  7. Jodi 2 years ago

    Now I have THAT song stuck in my head: “Two scoops of raisins in a package of Kellog’s Raisin Bran – TWO scoops!” Your little doodlewash makes them look more appealing than ever with some fresh peach slices.

    Oh the commercials of our childhood. Their jingles still ring in my head…. You sure bring back memories Charlie O.

    I do have a box of Raisin Bran Crunch in the pantry. Might have to have some tomorrow morning. But then I’ll be a day late and a dollar short. Story of my life…. (he that’s another song – sticking in my head!) 🙂 Hugs Charlie O.

    • Author

      Hehe! Thanks Jodi! 💕😃 Sorry about putting that awful song in your head. Lol It was dangerously catchy though. And I really did this day thing all wrong since I should be posting them in the morning, but doubted anyone would actually want to celebrate most of these weird days! Haha

      • Jodi 2 years ago

        I think you’re pretty safe buddy 🙂

  8. memadtwo 2 years ago

    I was a big fan of Lucky Charms too. Captain Crunch was pretty strange also as I recall…(K)

  9. memadtwo 2 years ago

    We once gave our dog Woody the remains of a bowl of Raisin Bran. He ate everything but the raisins. For some reason we thought this was hysterical. N.

    • Author

      Oh wow!! I had a dog that did the same thing, Nina! Then later found out they’re not really supposed to eat them. 😳 Smart dogs! 😉

  10. kirkistan 2 years ago

    I am a fan of the Raisin Bran. I confess to putting loads of sugar on it. That commercial–remembered through the Charlie lens–is indeed disturbing.

    • Author

      Haha! I should have linked to it…I don’t think I was exaggerating! 😳 And more sugar?! Lol That’s a lot of sweet my friend!😉

  11. Sharon Mann 2 years ago

    I’m a fan of Cheerios, not much for Raisin Bran. A strange day to celebrate!
    Cool drawing Charlie.

    • Author

      Super weird day to “celebrate” but a fun challenge to doodlewash at least and see what strange memories occur! 😊Lol Thanks so much Sharon!! 💕😃

  12. amaryllislog 2 years ago

    Wow, what a weird ride down memory lane, the names of the cereals…you are right, sugar smacks is by far the most concerning. I was completely deprived as a kid, no wonder bread, no soft drink and no sugary cereal. Only on an odd exception my mom would buy us Captain Crunch very occasionally, the standard was Kixs and Rice Crispy. I think Raisin Bran was in the pantry, that was for desperate measures. But your doodlewash makes it look delicious…

    • Author

      Thanks Cathe!! 💕😃 Yeah, this one brought back super weird memories, eh? Lol And you must be a really healthy adult with that kind of childhood deprivation! 😉👍🏻I have to wonder why Captain Crunch made it through though! Lol

  13. Jacob 2 years ago

    This was crazy to read when tired beyond belief, Charlie 😛 Another superbly silly celebration.

    I always quite liked bran cereals, even as a kid, and until you called them mouse droppings I quite liked raisins too! Don’t think we were ever snazzy enough to mix the two, though. I used to have Cheerios and Frosties most of all… well, I still do, I just have a touch more restraint. The latter was mainly due to Tony the Tiger.

    Golden Grahams! I forgot about those. Do you even have those over there?

    So off the back of your recollections, I started scouring YouTube for kids cereal adverts. Endless amusement. I found one from 1990, with André the Giant in! https://www.youtube.com/watch?v=c4Vd6rv58gA Not gonna lie, that shot of André reaching through the window would probably have terrified me if I’d seen it as a child. Cool robot, though…

    • Author

      We did have Golden Grahams! I remember those! And oh wow!!! I actually remember that commercial!! It’s even more frightening than Mr. Sun!!! 😳😳haha!! Those were certainly the days!

      • Jacob 2 years ago

        Ha! That blinkin’ song… it’s going to be in my head for the rest of the day now – sigh!

      • Author

        You’re welcome! 😉haha

  14. thepaperbaker 2 years ago

    Lol! My dad’s favorite cereal…I think all our dad’s haha. I was a Lucky Charm kid too. But mom rarely bought it 😉

    • Author

      Haha! It’s totally a dad cereal, isn’t it?! Mine too! I think the raisins were like you were cheating on eating like an adult. No dad I knew would ever just eat bran! 😝hehe

  15. Susan Feniak 2 years ago

    Who would have thought? A special day set aside for Raisin Bran? Too funny. Thank you for the giggles. 🙂

  16. smzang 3 weeks ago

    “While other cereals were colorful and displayed fun and interesting characters on their boxes, the Kellogg’s version of this cereal displayed a disturbingly cheerful and mildly deranged sun character holding two large scoops of what appeared to be mouse droppings over a bowl of the stuff.”

    After reading that vivid description and learning of that poor child’s abduction, I may never eat Raisin Bran again! ; < }

    • Author
      Charlie O'Shields 3 weeks ago

      haha! I have a vivid imagination as well. Raisin Bran is still awesome!! But those commercials were so bizarre!!! 😉

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